TVOT
Project Abstract:
Today, T.V. is not what we once knew it as. It is no longer just a deliverance of visual and aural information from which people would gain knowledge of that which could not be seen locally. The use of computers to supply this information and as well, now hosting television shows to purchase or watch for free has directly affected the use of a traditional television. Many televisions today are connected to a Tivo, or DVR (digital video recorder) in which the viewer can select what they want to see, when they want to see it. The funding for television has been primarily through advertisements, and now, people can fast forward or completely skip commercials, so companies have begun purchasing the lower part of the screen during a show. Online, companies have the ability to cater the advertising to your preferences. Most likely this will be a move that television must make to continue its existence as profitable.
It is this very aspect of television that we find most political, dynamic, and annoying. People are being constantly jabbed with spam and capitalistic propaganda throughout their daily lives. The project we are proposing, does just that. As a participant steps into the space that is our T.V. the participant is followed by an advertisement, and even involved in it. It is as though the motion advertising has bought the bottom half of the participants life. It is a form of ambient advertising, constantly there, in an attempt to organically join the passerby’s mind.